Services
E-commerce development
Custom storefronts, catalogs, and checkout systems — headless or platform-based — built around conversion and Core Web Vitals, not a theme.
The constraint
Template storefronts are fast to launch and slow to leave. When the catalog, promotions, or checkout logic outgrows the theme, most stores get patched instead of rebuilt — until the patches are the product. We build the catalog and checkout as software from the start.
Who it is for
- Brands outgrowing a templated storefront
- Operators with catalog or pricing rules no platform handles cleanly
- Companies merging a store with an existing product or app
What we build
- Headless storefronts and custom catalogs
- Cart, checkout, and payment integration
- Inventory, pricing, and promotion logic
- CMS-backed product and content pages
- Performance and Core Web Vitals tuning
Stack
- Next.js
- React
- Node.js
- PostgreSQL
- Stripe
How we work
01
Discovery
We sit with the problem: users, constraints, existing systems, and what “done” actually means.
02
Strategy
Architecture, scope, and a sequence that ships value before it ships theatre.
03
Design
Interfaces and flows that are quiet, legible, and built for the people who will live in them.
04
Build
Clean code, tests, and weekly visibility. You own everything we write.
05
Launch
Deploy, observe, and harden. Stores, domains, analytics, and the boring details that keep nights quiet.
06
Hold
Maintenance, iteration, and productization when a custom system is ready to become a product.
Questions
Do you build on Shopify or fully custom?
Both, depending on the constraint. Shopify or a headless commerce platform when it genuinely fits; fully custom when the catalog or checkout logic is the product, not a bolt-on.
Can you migrate an existing store without losing SEO?
Yes — redirects, structured data, and URL structure are part of the migration plan, not an afterthought.
Do you handle payments and tax or shipping logic?
We integrate the providers, Stripe and others, and build the rules layer around them: pricing, promotions, shipping, and regional tax where it applies.
Start a conversation
Tell us the job. We will answer with a scope, not a slogan.

